What is Arbonne?
And how does it compare to the One24 business opportunity?
Arbonne, founded in 1980, was the brainchild of Peter Morck. He believed that producing ph balanced hypoallergenic, botanically based skin care products would be a hit with women of all ages…and of course he was right! It also helps that Arbonne gained traction before every business under the sun was trying to cash in on the anti-aging/skin restoration craze.
As you probably already know, these trends… anti-aging, retirement investment/savings and nutrition are driven largely by the baby boomer generation, just as they have been since the end of WW2. So, the market in these areas is abundant and will remain so for a number of years. Arbonne International knows this and is well positioned to capitalize as you will see at www.arbonne.com.
As mentioned earlier, the Arbonne products available to the consumer are researched and developed in Switzerland and made in the USA. Of course these products, which started out focused on skin care and have now diversified into internal cleansing/treatment as well, do have many great benefits. Unfortunately, they may also contain filler ingredients that are not so healthy.
This in not specific to Arbonne products, it’s pretty typical with most skin care and anti-aging products across the spectrum.
However, when researching what is Arbonne and how their products are different, it’s interesting to note that they claim to be the only company using nanosphere technology.
This basically means that their products actually penetrate the skin’s surface and infiltrate the sub dermal cell – ostensibly increasing their effectiveness. At first blush this seems like positive, but if these products contain any less than desirable ingredients, these too are entering your cells and blood stream.
Not necessarily a deal breaker, but something to consider as you are reviewing pros and cons of Arbonne products and their effectiveness.
Arbonne International and making money
Of course, this is always the million dollar question! In reality, from one network marketing company to the next, the fundamentals really don’t change that much. There are always pros and cons, and people who move from one company to the next; always looking for the “NBT” (next big thing) are usually missing the most important denominator in the equation.
This is of course… the marketing!
Arbonne international is no different.
They use a simple unilevel compensation plan which is kind to top producers and somewhat of an albatross for the average distributor.
The reason you ask?
Unilevel plans are typically constructed around considerable personal sponsoring and monthly product movement. The bonuses usually contain numerous qualifiers which put them out of reach for most…not for lack of capability or commitment, simply because the marketing tools most reps are given flat out suck!
Of course there are the $200k plus/yr income stories inside Arbonne’s ranks but what about everyone else? Why are these not achieving desired results? Two reasons really…too much focus on product and lack of attraction marketing tools and training.
It seems that fewer than 5% of company reps are actually qualifying and receiving bonuses.
According to Arbonne reviews and even official company guidelines, there seems to be a number of restrictions on the use of internet marketing as a viable distributor tool for business growth. This is extremely unfortunate since this is the quickest and most effective method for branding oneself as a leader and making money.
So then, is Arbonne a scam?
Of course not, they’ve been in business for 30 yrs and are a member of the DSA. Not to mention that they have over 1.5 million distributors. The company is valid, their products are beneficial and the leadership seems sound and committed. The only question is: is Arbonne International the right company for you?
For example, compare Arbonne to a company like One24…
Arbonne utilizes a generous unilevel compensation plan, but there are many bonus qualifiers and considerable product sales are required. The focus is on the amazing product benefits, not on marketing and personal branding. In an MLM age where people are increasingly skeptical and negative internet reviews are prolific, old school marketing techniques are largely ineffective for most.
Contrast that to a One24, where the leadership recognizes that making a list and pestering them incessantly is no longer a realistic marketing strategy for serious networkers. They understand that people care much less about the product than they do about getting a check consistently.
Consequently, the focus at One24 balanced between the product and the opportunity. This has resulted in a 90% retention rate according to recent company statistics, as well as the implementation of internet marketing techniques and online sales funnels which produce consistent results.
The obvious underlying question is: which is more important to you…fantastic products to share with your friends and family, or internet lead generation which targets those actually looking for a leader who can show them how to actually get a paycheck?